The Importance of WhatsApp in our Daily Lives

With nearly 3 billion users, WhatsApp has revolutionized the way we communicate with friends and family in our everyday lives. It has even gone beyond personal communication to play a significant role in professional environments. The instant communication it provides around the world explains why it's one of the last apps anyone would consider deleting from their phone these days. High-performing companies have already recognized the transformative role WhatsApp plays in their day-to-day operations and are integrating various tools to turn traditional WhatsApp usage into corporate data that can drive business growth.

WhatsApp's user base has grown exponentially since January 2020, when it had 1.81 billion users. By October 2020, the tool had reached 2.08 billion users, and by January 2023, it had reached an impressive 2.68 billion users worldwide. Today, WhatsApp has become a crucial communication tool in Brazil, where it has 147 million users, making it the second largest in the world, and is able to reach 99% of the country's online population. WhatsApp's dominance in a country like Brazil demonstrates its essential role as a platform for social and economic interactions across the country.

WhatsApp also plays an important role in professional environments. Its ability to facilitate fast, real-time communication makes it an invaluable tool for sales teams. However, some businesses have yet to realize WhatsApp's full potential. However, some companies have yet to realize its full potential. Often out of fear, they prohibit employees from communicating with customers and partners via WhatsApp, missing out on the opportunity for faster, more efficient communication. In other cases, they allow employees to use the communication channel, but don't manage what's being said, missing the opportunity to identify weaknesses in the sales process, service quality, pain points and feedback.

Tools such as Closer's ChatHub (https://havecloser.com/) are becoming a game changer, disrupting the way managers track their team's communications with customers. This software can give companies access to all their conversation histories and provide analytical views of interactions.

By integrating Closer Chathub into your team's daily work, you can not only streamline their communication processes, but also manage the rich data generated by WhatsApp interactions between sales managers and customers.

Compared to traditional channels such as email, WhatsApp offers near-instantaneous responses that can significantly speed up negotiations and improve customer interactions. This immediacy is critical in a world where timely communication can be the deciding factor in closing deals and maintaining customer satisfaction. Put your sales team in the game and try Closer Chathub today.

Go beyond and join Closer Meeting, now!